“new horizons” conveys the passion of PyeongChang2018 to represent something that is totally unique for the Olympic Movement meeting the needs of the IOC & the sporting world, and opening a new chapter in winter sports history.

2018 PyeongChang Slogan “new horizons” represents

• New Stage - unmatched potential for growth in winter sport across Asia,
• New Generation - 650,000,000 youth living throughout Asia, and
• New Possibilities - millions of new fans, new participants and new consumers of winter sports above and beyond the current mature and saturated winter sports markets around the world.